About
We will be at the forefront to advocate, unite and influence for our members.
We support them to make informed decisions and proactively capture opportunities that address accommodation industry challenges, delivering growth for all.
OUR MISSION
We will be at the forefront to advocate, unite and influence for our members.
We support them to make informed decisions and proactively capture opportunities that address accommodation industry challenges, delivering growth for all.
OUR VISION
To lead sustainable enduring growth for our members.
OUR PURPOSE
Influential advocate for a better future.
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AA (Vic) provides state specific advice and advocacy to Victorian hoteliers. Through our relationship with the Australian Hotels Association, state and national branches, AA (Vic) is also able is able to leverage joint lobbying efforts, resource support and influence on significant industry issues and opportunities that impact both accommodation hotels and AHA’s increasingly diverse membership of pubs, hotels and related businesses.
AA (Vic) is an independent division of the Australian Hotels Association (AHA), with a national office based in Canberra and branches in each state and territory. AA (Vic) is a respondent to Federal Industry Awards and related legislation.
OUR
INDUSTRY
Victoria is a highly desirable destination of choice for domestic and international visitors. Hosted accommodation is central to our state’s hospitality and tourism offer.
Our hosted accommodation inventory is fast becoming the envy of all other Australian states and territories. Particularly given Victoria boasts Australia’s largest new hotel development pipeline. Melbourne’s hotel room stocks are rising from 38,000 rooms (2019) to 45,000 by 2026.
Our members operate a wide variety of sizes and types of accommodation.
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Hotels
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Motels
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Serviced apartments
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Resorts
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Motor Inns
Their businesses comply with a range of regulations, including food safety, fire safety, liquor licensing, planning and building amenity, employment and taxation laws that are designed to protect the safety and security of guests, hosts, operators and workers.
They help enable spend across Victoria’s broader visitor economy to reach a projected $35b, with 300,000 Victorians employed across the sector by June 2024, both well above pre-pandemic levels.
Our Team
With extensive experience and expertise across all facets of the accommodation sector, our team prides itself on being able to support and guide our members through any situation.
Working out of the AHA (Vic) office on Little Collins Street, Melbourne we work to understand and lead our members through industry challenges and opportunities for growth.
From general enquiries to Industrial Relations questions, we are confident that our team will be able to help you reach your goals and resolve any challenges.
To view full profiles please visit our website on a desktop
OUR STATE
ADVISORY GROUP
Senior hoteliers voluntarily give their time to assist in setting AA (Vic)’s future strategic direction and determining priority industry issues of focus for our administration team.
This group comprises experienced operators of a diverse range of metropolitan and regional hotels, motels, serviced apartments, resorts and motor inns.
Our Partners
AA (Vic) maintain commercial and corporate partnerships with a wide cross section of key product and service providers to the hospitality industry.
We facilitate opportunities for hoteliers and corporate partners to meet and discuss issues of common interest during the year, primarily through delivery of an extensive calendar of events.
We recognise and greatly value the support of our principal corporate partners.
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