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About

We will be at the forefront to advocate, unite and influence for our members.  

 

We support them to make informed decisions and proactively capture opportunities that address accommodation industry challenges, delivering growth for all.  

OUR MISSION

We will be at the forefront to advocate, unite and influence for our members.  

 

We support them to make informed decisions and proactively capture opportunities that address accommodation industry challenges, delivering growth for all.  

OUR VISION

To lead sustainable enduring growth for our members.  

OUR PURPOSE

Influential advocate for a better future.  

Accommodation Australia (Victoria)’s membership reflects a wide range of accommodation providers. From regional motels to international hotel brands, we represent the breadth and diversity of Victoria’s accommodation sector.


Through our connection to the national and state branches of Accommodation Australia and the Australian Hotels Association, we engage in advocacy efforts that protect and promote the interests of our members.


We leverage long standing relationships with key industry stakeholders, government agencies and parliamentarians with relevant portfolio responsibilities to ensure policy settings are fair and strong.
We take pride in our industry, using our voice to amplify the good news stories and successful business outcomes that result from the efforts and innovation of Victoria’s accommodation sector.

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OUR
INDUSTRY

Victoria is a highly desirable destination of choice for domestic and international visitors. Hosted accommodation is central to our state’s hospitality and tourism offer. 

 

Our hosted accommodation inventory is fast becoming the envy of all other Australian states and territories. Particularly given Victoria boasts Australia’s largest new hotel development pipeline. Melbourne’s hotel room stocks are rising from 38,000 rooms (2019) to 45,000 by 2026.

 

Our members operate a wide variety of sizes and types of accommodation.  

 

  • Hotels  

  • Motels  

  • Serviced apartments  

  • Resorts 

  • Motor Inns  

 

Their businesses comply with a range of regulations, including food safety, fire safety, liquor licensing, planning and building amenity, employment and taxation laws that are designed to protect the safety and security of guests, hosts, operators and workers. 

 

They help enable spend across Victoria’s broader visitor economy to reach a projected $35b, with 300,000 Victorians employed across the sector by June 2024, both well above pre-pandemic levels. 

Our Team

With extensive experience and expertise across all facets of the accommodation sector, our team prides itself on being able to support and guide our members through any situation.  

 

Working out of the AHA (Vic) office on Little Collins Street, Melbourne we work to understand and lead our members through industry challenges and opportunities for growth.  

 

From general enquiries to Industrial Relations questions, we are confident that our team will be able to help you reach your goals and resolve any challenges.  

To view full profiles please visit our website on a desktop

DOUGAL

HOLLIS

General Manager 

Alysa

Witmitz  

Manager Member Engagement 

Peter

Wade  

Manager of Workplace Relations and Culture 

OUR STATE
ADVISORY GROUP

Senior hoteliers voluntarily give their time to assist in setting AA (Vic)’s future strategic direction and determining priority industry issues of focus for our administration team.  

 

This group comprises experienced operators of a diverse range of metropolitan and regional hotels, motels, serviced apartments, resorts and motor inns.  

Chair - Peter Minatsis 

Deputy Chair - Kari Hunter

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Peter

Minatsis

General Manager 
Hannah St. Hotel

Kari

Hunter  

Senior Director Strategy, Sales and Marketing

Choice Hotels Asia-Pacific 

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michelle
bradshaw

Vice President Operations
HMA & Leases - Accor Apartments & Reality

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sam
davies

Director of Operations 
Australasia & Pacific IHG

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Achim Herterich

General Manager
Sheraton Melbourne Hotel

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Clare Hoffman

General Manager
Jackalope Hotel

Catherine Mapperson

Franchise Owner
Quest St Kilda Road and Quest on Dorcas

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ROSSWYN
MENZES

General Manager
The Victoria Hotel

Nicole

Pasqual  

General Manager 

Hyatt Place Caribbean Park Melbourne  

Craig

Peachey  

Executive General Manager

RACV Leisure 

David

Tonkin  

Country General Manager

Oceania Pan Pacific Hotels Group  

Our Partners

AA (Vic) maintain commercial and corporate partnerships with a wide cross section of key product and service providers to the hospitality industry. 

 

We facilitate opportunities for hoteliers and corporate partners to meet and discuss issues of common interest during the year, primarily through delivery of an extensive calendar of events. 

 

We recognise and greatly value the support of our principal corporate partners. 

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