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About

We will be at the forefront to advocate, unite and influence for our members.  

 

We support them to make informed decisions and proactively capture opportunities that address accommodation industry challenges, delivering growth for all.  

OUR MISSION

We will be at the forefront to advocate, unite and influence for our members.  

 

We support them to make informed decisions and proactively capture opportunities that address accommodation industry challenges, delivering growth for all.  

OUR VISION

To lead sustainable enduring growth for our members.  

OUR PURPOSE

Influential advocate for a better future.  

AA (Vic) provides state specific advice and advocacy to Victorian hoteliers. Through our relationship with the Australian Hotels Association, state and national branches, AA (Vic) is also able is able to leverage joint lobbying efforts, resource support and influence on significant industry issues and opportunities that impact both accommodation hotels and AHA’s increasingly diverse membership of pubs, hotels and related businesses.

 

AA (Vic) is an independent division of the Australian Hotels Association (AHA), with a national office based in Canberra and branches in each state and territory.  AA (Vic) is a respondent to Federal Industry Awards and related legislation.

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OUR
INDUSTRY

Victoria is a highly desirable destination of choice for domestic and international visitors. Hosted accommodation is central to our state’s hospitality and tourism offer. 

 

Our hosted accommodation inventory is fast becoming the envy of all other Australian states and territories. Particularly given Victoria boasts Australia’s largest new hotel development pipeline. Melbourne’s hotel room stocks are rising from 38,000 rooms (2019) to 45,000 by 2026.

 

Our members operate a wide variety of sizes and types of accommodation.  

 

  • Hotels  

  • Motels  

  • Serviced apartments  

  • Resorts 

  • Motor Inns  

 

Their businesses comply with a range of regulations, including food safety, fire safety, liquor licensing, planning and building amenity, employment and taxation laws that are designed to protect the safety and security of guests, hosts, operators and workers. 

 

They help enable spend across Victoria’s broader visitor economy to reach a projected $35b, with 300,000 Victorians employed across the sector by June 2024, both well above pre-pandemic levels. 

Our Team

With extensive experience and expertise across all facets of the accommodation sector, our team prides itself on being able to support and guide our members through any situation.  

 

Working out of the AHA (Vic) office on Little Collins Street, Melbourne we work to understand and lead our members through industry challenges and opportunities for growth.  

 

From general enquiries to Industrial Relations questions, we are confident that our team will be able to help you reach your goals and resolve any challenges.  

To view full profiles please visit our website on a desktop

General

Manager 

DOUGAL

HOLLIS

Membership

Services Executive 

Alysa

Witmitz  

Manager of Workplace

Relations and Culture 

Peter

Wade  

OUR STATE
ADVISORY GROUP

Senior hoteliers voluntarily give their time to assist in setting AA (Vic)’s future strategic direction and determining priority industry issues of focus for our administration team.  

 

This group comprises experienced operators of a diverse range of metropolitan and regional hotels, motels, serviced apartments, resorts and motor inns.  

Franchise Owner
Quest St Kilda Road and Quest on Dorcas

Catherine Mapperson

Area General Manager

Rydges (Victoria and Tasmania) 

Lee

Davey  

Regional General Manager

Vic/SA and Tas, TFE Hotels

Stephen

Moore

Managing Director 

Melbourne Place

Tracy

Atherton  

Executive General Manager

RACV Leisure 

Craig

Peachey  

Country General Manager

Oceania Pan Pacific Hotels Group  

David

Tonkin  

Senior Director Strategy, Sales and Marketing

Choice Hotels Asia-Pacific 

Kari

Hunter  

Head of Accommodation

Endeavour Group (ALH Hotels and Nightcap Hotels)

Brett

Salter

General Manager 

Radisson on Flagstaff Gardens Melbourne

Justin

Phillips

General Manager 

Le Meridien Hotel Melbourne  

Peter

Minatsis

General Manager 

InterContinental Melbourne the Rialto

Sandra

Smith

General Manager 

Hyatt Place Caribbean Park Melbourne  

Nicole

Pasqual  

Our Partners

AA (Vic) maintain commercial and corporate partnerships with a wide cross section of key product and service providers to the hospitality industry. 

 

We facilitate opportunities for hoteliers and corporate partners to meet and discuss issues of common interest during the year, primarily through delivery of an extensive calendar of events. 

 

We recognise and greatly value the support of our principal corporate partners. 

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